Privacy Policy
Well Aesthetics & Laser Clinic ("Well Aesthetics," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, submit an online form, request an appointment, or otherwise interact with our online services.
This Privacy Policy applies to information collected through our website and related online services. Medical information and other Protected Health Information ("PHI") may also be subject to the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") and our separate Notice of Privacy Practices.
Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Telephone number
- Contact preferences
- Appointment or consultation requests
- Information submitted through contact or inquiry forms
- Communications you send to us
- Other information you choose to provide
Please avoid submitting sensitive medical information through general website contact forms unless the form is specifically designed and designated for secure patient communication.
We may also automatically collect certain information when you use our website, such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring website
- Date and time of visits
- General geographic information
- Website interactions and usage information
This information may be collected through cookies, pixels, analytics tools, server logs, and similar technologies.
How We Use Your Information
We may use information collected through our website to:
- Respond to questions and inquiries
- Process appointment or consultation requests
- Communicate with you about our services
- Provide requested information
- Operate, maintain, and improve our website
- Understand how visitors interact with our website
- Protect against fraud, misuse, or security threats
- Comply with applicable legal and regulatory requirements
- Send marketing communications when permitted by law and consistent with your communication preferences
We will not use Protected Health Information for purposes prohibited by HIPAA or other applicable law.
Protected Health Information and HIPAA
Certain information collected or maintained by Well Aesthetics in connection with providing healthcare services may constitute Protected Health Information under HIPAA.
Our use and disclosure of PHI is governed by HIPAA and our Notice of Privacy Practices, not solely by this Website Privacy Policy.
Our Notice of Privacy Practices explains how medical information about you may be used and disclosed, your rights regarding that information, and our responsibilities for protecting it.
Cookies and Analytics
Our website may use cookies and similar technologies to operate properly, remember preferences, understand website traffic, and improve the visitor experience.
We may use third-party website and analytics services that collect information about how visitors interact with our website.
You can control certain cookies through your browser settings and, where available, through website cookie preference controls. Disabling certain cookies may affect how portions of the website function.
Online Advertising and Tracking Technologies
We may use advertising or measurement technologies to understand the effectiveness of our marketing and to reach individuals who may be interested in our services.
Because healthcare information can be particularly sensitive, we take steps to limit the disclosure of health-related information through advertising and tracking technologies and to use such technologies in accordance with applicable privacy laws.
How We Share Information
We may share personal information with service providers that assist us in operating our business and website, such as:
- Website hosting and technology providers
- Scheduling and practice-management providers
- Email and communication providers
- Analytics providers
- Payment processors
- Marketing service providers
- Professional advisors
- Other vendors that provide services on our behalf
We may also disclose information when required by law, regulation, subpoena, court order, or other legal process, or when reasonably necessary to protect our rights, safety, patients, employees, or others.
Where required by HIPAA, vendors that create, receive, maintain, or transmit PHI on our behalf are subject to appropriate contractual and privacy requirements.
Third-Party Services and Links
Our website may contain links to third-party websites, scheduling systems, social media platforms, payment services, or other external services.
Once you leave our website or interact with a third-party service, that provider's privacy practices may apply. Well Aesthetics is not responsible for the privacy practices of independently operated third-party websites or services.
We encourage you to review their privacy policies before providing personal information.
Email, Text Messages, and Electronic Communications
If you provide your email address or telephone number, we may use that information to respond to your inquiry, communicate about appointments, or provide other communications you have requested or consented to receive.
Email and standard text messaging may not always be secure. Please do not send highly sensitive medical or financial information through unsecured communication channels.
Where required, marketing emails or text messages will include applicable methods for opting out of future marketing communications.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use appropriate care when transmitting information electronically.
For PHI subject to HIPAA, Well Aesthetics follows applicable privacy and security requirements.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal and regulatory requirements, resolve disputes, enforce agreements, and maintain appropriate business and medical records.
Retention periods may vary depending on the type of information and applicable legal requirements.
Children's Privacy
Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information online directly from children under 13 without appropriate authorization.
If we learn that information has been collected from a child in a manner inconsistent with applicable law, we will take reasonable steps to address the information appropriately.
Your Privacy Choices
Depending on the nature of your relationship with Well Aesthetics and applicable law, you may have certain rights regarding your personal information. You may contact us to:
- Update or correct certain contact information
- Ask questions about our privacy practices
- Change certain communication preferences
- Unsubscribe from marketing communications
Rights relating specifically to your medical records and PHI are described in our Notice of Privacy Practices.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements.
When changes are made, we will update the "Last Updated" date at the top of this page. Material changes may be communicated in additional ways when appropriate or required by law.
Contact Us
Well Aesthetics & Laser Clinic
Waynesville, North Carolina
Phone: (828) 734-0960
Email: admin@wellaesthetics.net
Website: www.wellaesthetics.net